Blog - Pashun Consulting

  • Blog >
  • Contact >
  • Home >

Scrum: The Importance of Stakeholders

Paul VII - September 24, 2014


Sprint Review (scrum agile, agile, scrum master, scrum methodology, scrum certification) 

What are Stakeholders

So first of all, what are stakeholders? Stakeholders are individuals who are outside of the scrum team and yet have a vested interest in the outcome of the project. They are usually investors in the project sometimes in terms of money but usually in terms of time. Usually the outcome of the project directly affects their career in some way.

(NOTE: Struggling to understand the basics of scrum quickly? Get the Power of Scrum Audio Book. You can use it to get a complete overview and foundation in scrum fast, before even having to “roll-out” a single scrum practice to your team. Check it out here.)

Examples of Stakeholders

A product manager usually plays the role of a product owner so in that instance is not a stakeholder strictly speaking, since he or she has a role in the scrum team. However, the senior product manager is an example of a stakeholder, having a vested interest in the outcome of the project. A head of department who is actually responsible for the success or failure of the department’s projects is a stakeholder since the success of the department is directly related to the quality of the finished product. Directors on the non-executive board stand to see their shareholders profit from the product and have a vested interest in it. Other examples of stakeholders are marketing managers support team managers and legal representatives. The product owner should be very familiar with the stakeholders, since he needs to interface with them in order to make sure the requirements are in line with the business.

The Importance of Stakeholders at Sprint Review

In my experience, the presence of stakeholders at the sprint review has been invaluable. Very often, issues and matters crucial to the finish product come to light early in the process instead of at the end of a release. Scrum is a huge advocate of the agile principle of communication between the customer(s) and the team, therefore the sprint review exists to make this a reality and increase return on investment. I advise scrum masters and product owners to work as closely as possible with stakeholders to emphasise the importance of the sprint review, since the results of doing so will be positively evident in the finished product.

(NOTE: Struggling to understand the basics of scrum quickly? Get the Power of Scrum Audio Book. You can use it to get a complete overview and foundation in scrum fast, before even having to “roll-out” a single scrum practice to your team. Check it out here.)

 0 0
Share Now

Paul VII

Leave a Reply Cancel Reply

Your email address will not be published. Required fields are marked *

Next Post Online Scrum Training

TOPICS

  • Scrum Foundation
  • Scrum Master
  • Scrum Certification
  • Agile Product Management
  • Team Productivity
PRIVACY POLICY

MAIN MENU

  • Blog >
  • Contact >
  • Home >
TERMS AND CONDITIONS

LEARN MORE

  • Scrum Mega Video Training
LET US HELP YOU EXPLODE YOUR TEAM'S PRODUCTIVITY

Copyright © 2025 Pashun Consulting Ltd. - All rights reserved

FREE TEAM CHECKLIST INSTANTLY EXPLODES YOUR TEAM’S PRODUCTIVITY ON THE SPOT
 IN JUST 15 MINUTES!IN THIS FREE CHECKLIST, YOU'LL BE ABLE TO:

✓ INSTANTLY BOOST your Team's Productivity And Drive Them To Maximum Efficiency

✓ Allow Your Team to Deliver Projects on Time, On Budget And Keep Your Stakeholders Happy Every Time

✓ Create a Daily Plan Effortlessly To Keep Your Entire Team On Track And Moving Forward

​✓ You'll Finally Have A Step By Step Process To Easily Co-ordinate And Communicate With Your Team Every Single Day

✓ BONUS: FREE Video Training Included To Show You Exactly How To Use What's Going To Become Your Most Important Daily Resource!

Enter your name
Enter your email